Clothing Tech

As modern women struggle to deal with all the challenges placed before us, it's comforting to know that cutting edge science is being mined every day for new technology that will make our lives easier. Even as we speak Bra Strap Scientists here at the prestigious Merkin Labs (a wholly owned subsidiary of the research arm of the Dove Foundation) are developing bold new strategies for showing off your bra straps.

There's the Screen Door.


There's the Sag Harbor .


An exciting breakthrough by one of our most precocious grad students, here on a Playtex Fellowship, lead to this innovation, which we like to call the Durffenhurffer Gap of Inexplicable Purpose.


And of course you recognize the original bra strap display technology, the innovator of them all, Mauled By Angry Fashion Tigers .
I hope you've enjoyed your tour of Merkin Labs, please make sure to enjoy a complimentary cupcake on your way to the elevator.